Privacy policy

Last updated: May 5, 2026

At Acento, we take your privacy seriously. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit byacento.com, make a purchase, manage a subscription, or otherwise interact with us (collectively, the "Services").

By using the Services, you acknowledge that you have read this Privacy Policy and understand how your information is collected, used, and disclosed. If you do not agree, please do not use the Services.

This Privacy Policy operates alongside our Terms of Service and Return and Refund Policy. Where there is a conflict between this Privacy Policy and our Terms of Service regarding personal information, this Privacy Policy controls.

Personal Information We Collect

When we use the term "personal information," we mean information that identifies or can reasonably be linked to you. This does not include information collected anonymously or de-identified data.

Depending on how you interact with the Services, we may collect:

  • Contact details: name, billing and shipping address, phone number, email address
  • Financial information: credit card and debit card details, payment confirmations, transaction history (processed and stored by our payment processors, not by Acento directly)
  • Account information: username, password, preferences, settings, communication history
  • Transaction information: items viewed, added to cart, purchased, returned, exchanged, or canceled, and subscription history
  • Communications with us: information you include in emails, support requests, reviews, or messages
  • Device and usage information: IP address, browser type, device identifiers, pages visited, session duration, clicks, and other behavioral data
  • Marketing engagement: opens, clicks, and engagement with our email and SMS communications
  • Health-adjacent information you choose to share: if you voluntarily share information about symptoms, health goals, or lifestyle in a support email, review, or survey, we treat that information with extra care and only use it to respond to your inquiry. We do not sell or share this category of information for marketing purposes.

How We Collect Your Information

We collect personal information from the following sources:

  • Directly from you when you create an account, place an order, manage your subscription, contact customer support, leave a review, or sign up for marketing communications
  • Automatically through the Services, including through cookies, pixels, web beacons, and similar tracking technologies
  • From our service providers who collect or process information on our behalf (e.g., Shopify, Klaviyo, Supliful, payment processors)
  • From advertising and analytics partners, including Meta (Facebook/Instagram), TikTok, and Google, who may share information about your interactions with our advertisements
  • From other third parties, such as fraud prevention services and shipping carriers

How We Use Your Personal Information

We use your personal information for the following purposes:

Provide the Services. To process orders, fulfill subscriptions, manage your account, ship products, handle returns and refunds, provide customer support, and personalize your shopping experience.

Marketing and Advertising. To send you marketing emails, SMS messages (with your consent where required), and to display advertisements for our products on third-party platforms including Meta, TikTok, Google, and other advertising networks. This includes retargeting based on your browsing behavior and lookalike audience modeling. You may opt out at any time (see "Your Rights and Choices" below).

Analytics and Service Improvement. To understand how customers use our website, improve our products and content, measure marketing effectiveness, and develop new features.

Security and Fraud Prevention. To authenticate accounts, detect and prevent fraudulent transactions, protect against unauthorized access, and secure our systems.

Legal and Regulatory Compliance. To comply with applicable laws, respond to legal process or government requests, enforce our Terms of Service, and protect our rights and the rights of others.

Communicating with You. To respond to inquiries, send order confirmations, shipping updates, subscription reminders, and other transactional communications.

How We Disclose Personal Information

We disclose personal information to third parties for the legitimate purposes described in this Privacy Policy. Categories of recipients include:

Platform and Infrastructure Providers

  • Shopify: powers our e-commerce platform, processes orders, and handles checkout
  • Cloud hosting providers: store and serve website data

Payment Processors

  • Shopify Payments, PayPal, Shop Pay, Google Pay, and other payment providers process your payment information directly. Acento does not store full credit card numbers on our systems.

Fulfillment and Shipping

  • Supliful: manufactures, stores, and ships our products
  • Shipping carriers: USPS, UPS, FedEx, and other carriers receive your shipping address and contact information to deliver your order

Marketing and Communications

  • Klaviyo: powers our email and SMS marketing, holds customer email addresses, names, and engagement data
  • Meta (Facebook/Instagram) and TikTok: receive hashed customer data through advertising pixels for ad targeting, conversion tracking, and lookalike audience creation
  • Google: receives data through Google Analytics and Google Ads tracking

Customer Support

  • Customer support tools that help us respond to your inquiries

Legal and Business Transactions

  • Government authorities, law enforcement, courts, regulators, or other third parties when required by law or to enforce our rights
  • In the event of a merger, acquisition, financing, reorganization, bankruptcy, or sale of all or a portion of our assets, your personal information may be transferred as part of that transaction

We do not sell your personal information for monetary compensation. However, certain data sharing with advertising partners (such as Meta and TikTok pixel data) may be considered a "sale" or "share" under California, Virginia, Colorado, Connecticut, Utah, and other state privacy laws. You have the right to opt out of this sharing — see "Your Rights and Choices" below.

Cookies and Tracking Technologies

We use cookies, pixels, and similar tracking technologies to provide the Services, analyze usage, and deliver advertising. These include:

  • Essential cookies: required for the website to function (e.g., shopping cart, checkout)
  • Analytics cookies: help us understand how visitors use our site (e.g., Google Analytics, Shopify Analytics)
  • Marketing and advertising cookies: used by Meta Pixel, TikTok Pixel, Google Ads, and similar platforms to deliver targeted ads and measure ad performance

You can manage cookie preferences through your browser settings or through the cookie consent banner on our website where applicable. Disabling certain cookies may impact your experience on the Services.

Your Rights and Choices

Depending on where you live, you may have the following rights regarding your personal information:

  • Right to Access / Know: request access to the personal information we hold about you
  • Right to Delete: request deletion of personal information we maintain about you
  • Right to Correct: request correction of inaccurate personal information
  • Right to Portability: request a copy of your personal information in a portable format
  • Right to Opt Out of Sale or Sharing: opt out of the sale or sharing of your personal information for targeted advertising purposes, including data shared with Meta, TikTok, and Google for advertising
  • Right to Limit Use of Sensitive Personal Information: where applicable under state law
  • Right to Non-Discrimination: we will not discriminate against you for exercising any of these rights

To exercise any of these rights, contact us at privacy@byacento.com with your request and the email address associated with your account. We may need to verify your identity before fulfilling your request.

Marketing Communications. You may opt out of marketing emails at any time by clicking the unsubscribe link in any email. You may opt out of SMS marketing by replying STOP to any message. Even if you opt out of marketing, we may still send you transactional messages related to your orders, subscriptions, and account.

California, Virginia, Colorado, Connecticut, Utah, and Other State Residents. If you reside in a state with a comprehensive privacy law, you have the rights listed above. To submit a verifiable consumer request, email privacy@byacento.com. You may designate an authorized agent to act on your behalf — we will require proof of authorization. We will respond to verified requests within the timeframes required by applicable law (typically 45 days).

"Do Not Track" Signals. We currently do not respond to Do Not Track browser signals due to the lack of a uniform standard. We do honor Global Privacy Control (GPC) signals where required by law.

Children's Privacy

The Services are intended for adults aged 18 and over. We do not knowingly collect personal information from children under 18. If we learn that we have collected personal information from a child under 18 without parental consent, we will delete that information promptly. If you believe we may have collected information from a child, please contact us at privacy@byacento.com.

We do not "sell" or "share" (as those terms are defined under applicable law) the personal information of individuals under 16 years of age.

Health Information Disclaimer

Acento is not a healthcare provider, and information you share with us is not protected by HIPAA. While we treat health-adjacent information you voluntarily share (such as symptoms or wellness goals) with discretion, please do not share detailed medical information through our Services. For medical concerns, consult a licensed healthcare provider.

Security and Retention

We implement reasonable technical, administrative, and physical safeguards designed to protect your personal information. However, no security system is impenetrable, and we cannot guarantee absolute security. Information transmitted to us over the internet may not be secure while in transit, and we recommend you do not share sensitive information through unsecured channels.

We retain your personal information for as long as necessary to:

  • Provide the Services and maintain your account
  • Comply with legal, tax, accounting, and regulatory obligations
  • Resolve disputes and enforce our agreements
  • Support legitimate business operations

When personal information is no longer needed, we securely delete or de-identify it.

Third-Party Websites and Links

The Services may contain links to third-party websites or platforms that we do not operate or control. This Privacy Policy does not apply to third-party sites. We encourage you to review the privacy policies of any third-party sites you visit.

International Data Transfers

Acento operates in the United States, and our service providers may store and process personal information in the United States or other jurisdictions. If you are accessing the Services from outside the United States, your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country.

If we transfer personal information out of the European Economic Area or the United Kingdom, we rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses or equivalent legal frameworks.

Complaints

If you have a complaint about how we handle your personal information, please contact us at privacy@byacento.com. Depending on where you live, you may also have the right to file a complaint with your local data protection authority or state attorney general.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, technology, or legal requirements. The "Effective Date" at the top of this policy reflects the most recent revision. Material changes will be communicated through prominent notice on our website or by email to active subscribers. Continued use of the Services after changes are posted constitutes acceptance of the revised policy.

Contact Us

For privacy-related questions, requests, or complaints, contact:

Acento 1309 Coffeen Ave Sheridan, WY 82801 Email: privacy@byacento.com

For all other inquiries, contact support@byacento.com.

We respond to privacy requests within the timeframes required by applicable law, typically within 45 days.